above photo composited from #miraclewhip
The town of Mayo, Florida has changed its name to Miracle Whip! Link to the story is here.
No mention of who did the re-design, (one guess!) but Brand Pranking is now a phrase.
Gearing up for Expo East!
Expo East is just around the corner, and we can’t wait to hit the floor and check out the new products and hot trends that this year has to offer. In the mean time, check out our 2017 report to how see how last year’s trends are holding up. See you soon, Baltimore!
The Lighter Side of Design
Bic Designs from Wallace Church & Co.
Our Fancy Food Show Report
Click the above image or you can read our report here.
Fancy That
The Summer Fancy Food Show came to NYC this weekend and we had a great
time all the amazing samples. We’re excited to share our favorite finds from this
year’s show – keep an eye on your inbox for our annual Fancy Picks report!
The Beacon of Change, Litehouse
Litehouse, Inc. introduces a packaging refresh designed to meet consumer demand for transparency in food. This underscores a commitment to world-class taste and quality ingredients. The redesign began with consumer and category research focused on evaluating the current brand and creating an understanding of what consumers wanted from their food products. The refreshed logo and packaging incorporates custom copy and real food photography designed to pop on shelf. All elements were tested for customer satisfaction. The consumer is kept top of mind and the packaging was tested to confirm it would appeal to brand loyalists and new consumers alike.
Vertex Awards
Interview On The Dieline
We spoke with Ben Garthus about Brooklyn Delhi’s journey from concept to shelf to sales. The Dieline is happy to share it with their readers and so are we. http://www.thedieline.com/blog/2018/4/6/spicing-it-up-with-brooklyn-delhi
Top Trends From Natural Products Expo West 2018
Click image or link to read: ExpoWest_TRENDS18
Jacob’s Ladder
Here’s one you may not have seen. Our Jacob’s Ladder Tuna Party invitation.
