Litehouse, Inc. introduces a packaging refresh designed to meet consumer demand for transparency in food. This underscores a commitment to world-class taste and quality ingredients. The redesign began with consumer and category research focused on evaluating the current brand and creating an understanding of what consumers wanted from their food products. The refreshed logo and packaging incorporates custom copy and real food photography designed to pop on shelf. All elements were tested for customer satisfaction. The consumer is kept top of mind and the packaging was tested to confirm it would appeal to brand loyalists and new consumers alike.
Vertex Awards
Interview On The Dieline
We spoke with Ben Garthus about Brooklyn Delhi’s journey from concept to shelf to sales. The Dieline is happy to share it with their readers and so are we. http://www.thedieline.com/blog/2018/4/6/spicing-it-up-with-brooklyn-delhi
Top Trends From Natural Products Expo West 2018
Click image or link to read: ExpoWest_TRENDS18
Jacob’s Ladder
Here’s one you may not have seen. Our Jacob’s Ladder Tuna Party invitation.
Air Traffic Control, Sort of…
As the Studio Director of a Manhattan design house, I feel like an Air Traffic Controller at times. What’s taking off, what’s landing and what’s on its way?
Are runways clear? Do we have people ready to receive or deliver?
I also get to hear all the chatter from the airline’s point of view, so to speak.
So, what information may assist anyone new to our airline? Though there’s no official baggage limit, we can only take so much. Do you really want to carry all that over from your last design? Do you really want to put all of that information “up on the boards,” or primary display panels?
It’s best to know your flight plan. Arrive early with all the information you’ll need to ensure a smooth take off. Tickets, passports, copy and dielines help. Get to your gate extra early if you’re flying international. Global launches take more time.
Though we may expect some turbulence, don’t fight with your flight attendants. They’ve done this before.
Of course we can’t know all that is going on behind the scenes with our client contact. They may be just as subject to changes as we are when the word gets passed down through them. So, we put that baggage on wheels and carry on; designers are determined, “We will get this done right and we will land this plane.”
So yes, it’s a team effort of sorts. Everybody on board wants to get there as swiftly and smoothly as possible. Moreover, time will be needed to come up with something new, beautiful and eye-catching. Don’t expect a flight to Hawaii if you only have 2 hours travel time, because when all is said and done, we all want to hear, “I’ve never seen anything like it.”
Out and About
Happy Friday!
This week’s photos capture the stunning natural beauty and vibrant cultural landscape of Santa Fe, New Mexico. The rich earth tones and stunning blue skies have inspired myriad artists and informed some of America’s most iconic works of photography, painting, and literature. Thanks again to our Studio Director Rich Rickaby for this week’s shots. See you next time! 
Halloween’s Coming!
We do love Halloween over here at Wallace Church & Co. We’ve already team-carved one Jack-O-Lantern from the Farmer’s Market, decorated our windows and now, our Halloween Tombstone Pizza designs have hit the shelf! We’re keeping an eye out for witches and zombies as well.
Go East
Click here to read the article.
Out and About
It’s that time again!
This Friday’s dose of globe-trotting design inspiration comes from Studio Director Rich Rickaby. Check out Rich’s picks from Amsterdam, a city rife with history and artistic heritage. Red bricks, meandering canals and those famously vibrant tulips are just the start of the aesthetic adventure that is Amsterdam. Enjoy!
Missed the first edition of Out and About? You can catch up here.
