Look no further: we’ve found the perfect summer drink.
This season when the hot town gets you down, follow the siren’s call and get your hands on some SpikedSeltzer. The original hard seltzer, SpikedSeltzer offers a crisp, delicious buzz that’s lighter than beer and more refreshing than wine.
SpikedSeltzer is brewed with cold-pressed fruit extracts and comes in four refreshing varieties: Indian River Grapefruit, Cape Cod Cranberry, Valencia Orange, and West Indies Lime. Bright flavors, the perfect amount of bubbles, and 6% ABV? We’re sold.
SpikedSeltzer is the bubbly brainchild of Nick Shields, a 5th-generation brewer who’s no rookie in the beverage game. Shields cut his teeth at Nantucket Nectars and honed his skills at Wolffer Estate before returning to his family’s trade, drawing on knowledge of both brewing and winemaking to develop SpikedSeltzer – the original hard seltzer.
Shields began by brewing 5-gallon batches of seltzer in his garage, tweaking and refining almost 100 batches to reach the perfect blend. He and co-founder Dave Holmes brought SpikedSeltzer to the market in 2013 and have grown it into a national brand in remarkable time. As of this spring, SpikedSeltzer is available in all 50 states as well as Bermuda and the British Virgin Islands.
Shields and Holmes are true innovators. With the launch of SpikedSeltzer they didn’t just disrupt a category; they created one.
We were lucky enough to interview Shields about his history as a brewer, the inception of Spiked Seltzer, and his favorite summer cocktail. Read on.
What inspired you to create SpikedSeltzer?
“With a couple decades in beverage product development, I’m prone to thinking of what’s next. I wanted to offer people something completely new, better-for-you, and refreshing in the alcohol space.”
You’ve got some great cocktail recipes on your site. What’s your favorite way to drink Spiked Seltzer?
“I’m partial to the tequila-infused cocktails with SpikedSeltzer – the Margarita Fizz and the Paloma. But there are so many more combos that we haven’t published yet, particularly almost any red liqueur mixed with SpikedSeltzer cranberry. Try mixing it with Campari – excellent.”
And how about that logo?
“Dave and I both row in sculls on the ocean. Personally, I get a lot of my inspiration on the water, especially towards the end of a workout. Mermaids are sleek, feminine, powerful, and mysterious creatures. They are said to be able to lead you to discovery. We like that story.”
We’ll drink to that.