Litehouse, Inc. introduces a packaging refresh designed to meet consumer demand for transparency in food. This underscores a commitment to world-class taste and quality ingredients. The redesign began with consumer and category research focused on evaluating the current brand and creating an understanding of what consumers wanted from their food products. The refreshed logo and packaging incorporates custom copy and real food photography designed to pop on shelf. All elements were tested for customer satisfaction. The consumer is kept top of mind and the packaging was tested to confirm it would appeal to brand loyalists and new consumers alike.