Package Design Matters 2017


We’re back from the Package Design Matters Conference in sunny Bonita Springs, Florida! It was a busy three days where we listened to insightful and inspiring speakers, exchanged ideas, and connected with fellow leaders in the industry. On Thursday, WC&Co led a roundtable discussion focused on megatrends in culture, technology, and retail that are shaping the future of design and innovation. Check out our Trend Report for our key takeaways on what to watch for in 2017 and beyond. Continue reading

Can Good Design Save the World?

An Interview with Jim Muchmore, Founder of Muchmore Design and organizer of the Save El Chocó Silent Art Auction.


Photos courtesy of

WC & Co. is thrilled to be hosting the Save El Chocó Silent Art Auction tomorrow night. Organized by one of our former employees, Jim Muchmore, the auction will benefit the Centro Jambatu of Fundación Otonga, an NGO that’s established a reserve in the endangered Ecuadorian region of El Chocó. We chatted with Muchmore about the project and how he’s using great design to do good. Continue reading

Join Us!

We’re hosting a Silent Auction, hosted by Jim Muchmore, to save El Choco, a rain forest in Ecuador. Jim “grew up” at Wallace Church, where he started as an intern, got hired, learned plenty and now he’s using his talents to promote ecological sustainability. We’re proud and happy for Jim as well as pleased to host this worthwhile endeavor. See you there!

WC’s Holiday Gift Guide


Image from Google

It’s that time of year again. You’ve made your list and checked it twice–why brave the cold and crowds only to return with lackluster loot? WC&Co. hit the Union Square Holiday Market to scope out the hottest seasonal swag. Step up your gift game this year with our top holiday picks.

Gift trends this season are all about the artisanal and the unique, with a lean towards local and handmade products. Here in NYC, we’re coveting this bevy of offerings from the 5 boroughs and beyond.

Continue reading

Art Basel/Design Miami 2016


As the first cold days settled on New York, thousands flocked to warmer climes over the weekend, heading south for Art Basel/ Design Miami 2016. The annual extravaganza of art, fashion, design, and star-studded pool parties brings together the cream of the international art crop for what is essentially a high-end exposition-cum-bazaar for all things creative. It’s also a fantastic place to get a peek at the future of art and design, and what trends to watch for in the upcoming year. Here are some highlights.


Major themes this year were the crossover between art and design, exploring the relationship between the functional and the aesthetic in re-conceptualizing domestic spaces. Continue reading

Top Trends From Expo East 2016

Hello, we’re back from Expo East in Baltimore where we had access to 1,900+ exhibits in the organic and natural space. Retailers, manufacturers, health professionals and brokers gathered in Anaheim for Expo West in the spring and Baltimore for Expo East in the fall to review the latest trends in the natural and organic industry.

We are excited to bring you a recap of our take on the top trends and innovations coming out of the Expo East show and would like to hear your input as well.

Cold Brew Coffee On Draft
Is it a Guinness? An English stout?
No, silly, it’s cold brew coffee and it’s delicious. Cold brew coffee is first air-roasted in small batches and then brewed in cold water for a coffee that is lower in acid, thus less bitter than warm-brewed coffee. Whether it’s in a can like the La Colombe lattes we sampled or on draft like the Chameleon draft, the WC&Co. team enjoyed this latest coffee trend.

Fermenting—Yummy Bacteria!
Fermenting foods is one of the oldest artisanal food processes around. Now we know that the fermenting process has probiotic benefits that are great for your gut! WC&Co.’s favorite brands were Jacob’s Raw and Cleveland Kraut’s. Both brands have also been experimenting with different flavor combinations that will make you crave putting Kraut on everything you eat. Try the Curry Kraut or the Whiskey Dill Kraut by Cleveland Kraut. You can thank us later.


On-The-Go Nut Butters
Nut Butters, like Almond, Pecan and Cashew are the perfect protein snack and the packages are  beginning to accommodate a busy ‘on-the-go’ lifestyle. Check out Justin’s Banana Chips with a side of Maple Almond Butter or Pretzels to dip into Honey Peanut Butter next time you get hunger  pangs at 3 pm. Nut Butter has created new flavored nut butters such as Pecan Pie Almond Butter or Blueberry Cinnamon Bun Cashew Butter. Bye-bye ol’ Peanut Butter! There are new flavors in town.

Bone Broth – The New Superfood
Bone broth is the latest product that claims multiple benefits, such as healing your gut, protecting joints, looking younger, sleeping better and immune support. The bones contain gelatin and collagen and the broth is made from grass-fed, humanely raised animals. Our two favorites were Ancient Nutrition Bone Broth Protein, which came in powder packets that you can enjoy in hot water. The other was Bonafide Bone Broth.
Just pour & heat!

Quirky Jerky
We are in the middle of a jerky renaissance. No longer is jerky only available at 7-Elevens and gas stations. Artisanal snack meat brands are being sold at health food stores across the nation. One of our favorite brands is Krave jerky. Krave has successfully married high quality ingredients and premium flavors. Lorissa’s Kitchen launched its Korean BBQ flavor and we are total fans. Lightlife is in on the game with a plant protein jerky.

And That’s Just A Nibble!

For a downloadable PDF version of this report, please click here to download and share!

For more information from Expo East, or to connect to hear our POV on how these insights could transform your brand, contact Wendy Church.

Wendy Church
Director, Creative Services



TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and progressive designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry.


The tote and program from the show.

From the Tranoï Site: Four times a year during Paris Fashion Week, and twice a year during New York Market Week, the TRANOÏ fashion trade show takes place in prestigious venues and establishes a relationship between creativity and business.

The prestigious venue for this year’s TRANOÏ NY event was The Tunnel, located in Chelsea on 11th Avenue. My companion for the show was friend and professional perfumer, Sherri Sebastian, of Sebastian Signs. Sherri was to participate in a panel discussion about trends on Saturday so she set off to gather what information she could from all of the latest items on display.


Rich and Sherri


Vendors, Buyers and Groupies

We walked the floor, Sherri with an eye on trends while I considered the packaging. Below are some photos from the event.



One curiosity was the infusing of artifacts. Fragrances were a good part of the show and so perfumes were in abundance. But fragrances don’t always have to be housed in a perfume bottle, they can be absorbed into objects. Rather than have a jar of aromatic crystals in your home, perhaps a sculptural display would suffice.



A drop of fragrance with one of these and you have a conversational scent pieces.

Having gathered her thoughts, Sherri shared her opinion with the Trend Panel on Saturday. Overall, she thought the show was lovely, understated and elegant. There were highly curated collections of the hottest luxury must-haves. There were many heavy oud inspired notes – oud is the synthetic version of agarwood. Sherri spoke about how the trend will be towards more muted and resinous woody notes. Florals will become greener. The Rose trend will migrate towards violets and other vintage floral notes. The Trend panel agreed with her insights, adding that oud could become a new fragrance category.


On the packaging side, there was a lot of black.


…and more black, which is to be expected in the luxury market.


If black wasn’t dark enough for you, one of the fragrances had ingredients such as gun powder, blood and brandy. But some still appreciate color,  especially gold.




In the end, all was pretty and elegant. But in a market where you can sample the scent before the purchase, packaging will take a back seat. You may be drawn to the display because of design but if it’s not what you want, you’re not going to make a purchase.

Just like consumer goods, you can wrap a chicken dinner in the best packaging in the world but if the customer wants steak, you’re not going to sell your chicken. I’m not sure that adding gunpowder, blood and brandy is going to help in that market.